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chaussures adidas homme outlet and apparel brand Adidas (ADDYY) released its Q2 earnings, and despite revenue growth of 4% on a currency-neutral basis, the company's earnings came in slightly below than consensus forecasts. However, one particular area where the German sportswear giant made unexpectedly impressive gains was in the basketball market. Adidas CEO Kasper R?rsted confirmed that despite a 2% decline in the sports performance category, the brand saw double-digit gains in its training and basketball sectors. This news came as a surprise to many, which includes analysts on the call since through Q1 2019, efficiency basketball shoe sales in the U.S. have been down 20%. Adidas’s growth in basketball sneakers is due in no small part to consumers in China, according to Matt Powell, NPD Group vice president, and senior industry advisor.

chaussures adidas femme outlet Though pleased with the results in the basketball category, R?rsted is keeping the gains in perspective. “While the business is still small, it's a good sign direction that we're seeing and continued pickup of our products in a market that we've not seen a lot of growth in the years,” R?rsted said. “So no doubt we gained market share in this quarter, but of course, we need to continue to expand our business."Despite Adidas's gains in the category, Powell does not see basketball or any other sports sneaker functionality category coming back to prominence in the U.S. anytime soon.“I don't see any overall performance category returning to fashion in the U.S. whether it's basketball, running, or training,” he said. “They're all riding pretty negative right now. I don't think it's about signing an athlete or developing a product. Uh, I think kids are just saying, I want to wear athleisure footwear.”
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